Design can be an emotive subject, but good design works! A corporate ID or a creative conceptual advertising campaign, they both have to appeal to the brand owner, but more importantly appeal to its target audience.
Designs that creative an aspirational attachment by the viewer. Conceptual copy which turn the reader on, styling which the right people aspire to and identify with. That is good design, whether its on a business card/brochure or on a website - that's DedRed design. To see who is responsible click here